Vizag Steel Samta Express creates a new tradition in marketing and branding. This is a perfect example of an ideal marriage. In fact, this is a marriage of steel. This is a marriage of Vizag Steel with Indian Railways when Vizag Steel decides to promote brand image through Indian Railways. The best fit train for this purpose is Samta Express that runs between Nizamuddin Railway Station and Vishakhapatnam. And as a customary tradition, the name of the bride changes from Samta Express to Vizag Steel Samta Express.
As we all know, Steel is a primary component for the growth of any country. In India, unlike many other countries, Indian Railways is the most cost-effective medium to promote a product. That is why Vizag Steel chooses to promote its brand image through Samta Express, says Chaudhary Birender Singh, Union Minister of Steel. It was at the tïme of lagging off the train along with Suresh Prabhu, Union Minister of Railways.
This is a classic example of symbiosis and mutual interdependency between steel and railways. High production of steel gives greater leverage to produce railway tracks and rails in a more economical manner. More trains mean more opportunities for branding for businesses and thus more revenues. More revenues mean more expansion of tracks and thus more trains. Suresh Prabhu, Minister of Railways and Chaudhary Birender Singh, Minister of Steel together flagged off the daily Hazrat Nizamuddin – Visakhapatnam, Samta Express, along with the other officials at Nizamuddin station in New Delhi on 8th December. The new name for this train is Vizag Steel Samta Express . The entire length of Vizag Steel Samta Express is seen with eye-catching Vizag Steel promotional visuals.
Vizag Steel Samta Express
Vizag Steel is a public sector with the name Rashtriya Ispat Nigam Limited (RINL). It has an annual capacity of 6.3 Million tons (Mt) of long steel products. These products are for consumption in the domestic market. Vizag Steel Samta Express is a bold and innovative approach for a long term association.
Photo by pulkitsinha