Travel & Hotels

PATA Gold Awards 2016 by The Pacific Asia Travel Association

PATA (The Pacific Asia Travel Association) announced 2016 PATA Grand and Gold Awards winners. The event is scheduled for September 9, 2016. It is to be held at the Indonesia Convention Exhibition (ICE), Greater Jakarta, Banten Province, Indonesia. While it happens in Jakarta, it will pull more tourists to the country. Hence it is going to help Indoneia in multiple ways. The PATA Gold Awards ceremony is a part of the mega event PATA Travel Mart 2016. While the latter is scheduled for multiple days the former will happen on the concluding day.But both carry their own significance. Therefore, the event will attract a larger audience.

The event is supported and sponsored by the Macao Government Tourism Office (MGTO). The association between MGTO and PATA is more than two decades old. Hence it makes it more substantial. The winners of PATA Gold Awards this year include 26 organizations and individuals. Though the winner’s contribution can’t be ignored, the challenges are still there in the industry. Therefore it brings in more opportunities. While challenges get you more opportunities to tackle, oportunities can fetch more challenges. Thus it makes it a vicious circle. But it make an ideal ecosystem. Therefore, it is important for both to co-exist. And hence it is so.

PATA Gold Awards

PATA Gold Awards & PATA Grand Awards 2016

Overall, there are 31 PATA Gold Awards to various organizations. While organizations have added significantly, there are many individuals who created similar impact. Therefore, important of individuals is equal to organizations. In fact, it is surprising to see and individual’s achievement as significant as an an organization’s. Hence it is equally important to honor such individuals on merits. While selection of winners all this is taken care of. Hence, If this is not done, it can be difficult to shortlist the right deserving candidates. Some of the winning organizations include Tourism Authority of Thailand, Tourism Malaysia, Jetwing Hotels, Ministry of Tourism Republic of Indonesia, Hotel ICON, EXO Travel, Hong Kong Tourism Board, Adventure Travel Trade Association (ATTA), etc.

The purpose of the PATA  Gold Awards every year is to explore a wide range of creativity and innovation. While each contesting organization or individual crave to be the winner, everyone can’t win. Therefore it creates a healthy competition among them. While each one tries to deliver the best, this competitive edge creates fire in each to excel better than the other in a sporting manner. Therefore, It builds effective initiatives that help in advancing the tourism industry. Hence the prime objective of adhering to sustainable principles remains at the top. Thus, each valuable contribution helps in building best practices in the tourism industry in the Asia-Pacific. While these were the ideas shared by Ms. Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, there were many more ideas that chipped in.

PATA Gold Awards 2016

Dr. Mario Hardy, CEO, PATA, congratulated the 2016 PATA Gold Awards winners. While the efforts of all the participants were appreciated, a special mention was there for each winner. While the winners have exemplified the values of the Association, this zeal show never go off. Because these values are synergistic in building a more responsible travel and tourism industry in the Asia Pacific Region. All the winners have been invited to celebrate their achievements at the PATA Gold Awards luncheon and presentation to be held during PATA Travel Mart 2016 in Indonesia.

It is important to categorize the awards. Therefore the awards are presented in four categories – Marketing, Environment, Education and Training, and Heritage and Culture. It is good to learn who won on what acount. Hence the complete list of winners is as below:

PATA Grand Award 2016
Education and Training
A Journey of Hope and Progress – The Jetwing Youth Development Project
Jetwing Hotels, Sri Lanka

Though there were many teams in the fray, Jetwing Hotels was the most deserving one.

PATA Grand Award 2016
Environment
Sands ECO360°
Marina Bay Sands, Singapore

Though there were many teams in the fray, Marina Bay Sands was the most deserving one.

PATA Grand Award 2016
Heritage and Culture
One and Only Project in Discover Thainess Campaign
Tourism Authority of Thailand

Though there were many teams in the fray, Tourism Authority of Thailand was the most deserving one.

PATA Gold Awards & PATA Grand Awards 2016

PATA Grand Award 2016
Marketing
Hong Kong New Years Countdown Celebrations Campaign
Hong Kong Tourism Board

Though there were many teams in the fray, Hong Kong Tourism Board was the most deserving one.

PATA Gold Award 2016
Marketing – Primary Government Destination
Total Solar Eclipse Indonesia
Ministry of Tourism Republic of Indonesia

Though there were many teams in the fray, Ministry of Tourism Republic of Indonesia was the most deserving one.

PATA Gold Award 2016
Marketing – Secondary Government Destination
NSW South Coast Campaign
Destination NSW, Australia

Though there were many teams in the fray, Destination NSW was the most deserving one.

PATA Gold Award 2016
Marketing – Carrier
Match.com Brand Partnership
Fiji Airways, USA

Though there were many teams in the fray, Fiji Airways was the most deserving one.

PATA Gold Award 2016
Marketing – Hotel
Ways to wow
Hotel ICON, Hong Kong SAR

Though there were many teams in the fray, Hotel ICON was the most deserving one.

PATA Gold Award 2016
Marketing – Industry
Thailand Boutique Awards
Krungthai Card Public Company Limited, Thailand

Though there were many teams in the fray, Krungthai Card Public Company Limited was the most deserving one.

PATA Gold Award 2016
Marketing – Youth Travel
Universal Studios Singapore’s Halloween Horror Nights 5
Resort World Sentosa, Singapore

Though there were many teams in the fray, Resort World Sentosa was the most deserving one.

PATA Gold Award 2016
CSR
EXO Travel CSR Programme
EXO Travel, Thailand

Though there were many teams in the fray, EXO Travel was the most deserving one.

PATA Gold Awards 2016

PATA Gold Award 2016
Education and Training
Introducing young TEC – New Zealand training future tourism leaders
Tourism Export Council New Zealand

Though there were many teams in the fray, Tourism Export Council New Zealand was the most deserving one.

PATA Gold Award 2016
Environment – Corporate Environmental Programme
The TreadRight Foundation’s Wild Coverage across Planet
The Travel Corporation

Though there were many teams in the fray, The Travel Corporation was the most deserving one.

PATA Gold Award 2016
Environment – Ecotourism Project
Low Carbon Holiday Initiative Project
DASTA, Thailand

Though there were many teams in the fray, DASTA was the most deserving one.

PATA Gold Award 2016
Environment – Educational Programme
Eco Walk the Frangipani Langkawi Resort and Spa
The Frangipani Langkawi Resort and Spa, Malaysia

Though there were many teams in the fray, The Frangipani Langkawi Resort and Spa was the most deserving one.

PATA Gold Award 2016
Heritage and Culture – Heritage
Stone Houses, the heritage of Matsu Islands
Tourism Bureau, Chinese Taipei

Though there were many teams in the fray, Tourism Bureau was the most deserving one.

PATA Gold Award 2016
Heritage and Culture – Culture
Lalare Orchestra
Ministry of Tourism Republic of Indonesia

Though there were many teams in the fray, Ministry of Tourism Republic of Indonesia was the most deserving one.

PATA Gold Award 2016
Marketing Media – Consumer Travel Brochure
Perfect Moments – Luxury Travel by SOTC
SOTC Travel Services Pvt. Ltd., India

Though there were many teams in the fray, SOTC Travel Services Pvt Ltd was the most deserving one.

PATA Gold Award 2016
Marketing Media – Mobile Travel Application
Step Out, Macao Mobile App
Macao Government Tourism Office, Macao SAR

PATA Gold Awards & PATA Grand Awards 2016

Though there were many teams in the fray, Macao Government Tourism Office was the most deserving one.

PATA Gold Award 2016
Marketing Media – Promotional Travel Video
Visit Nepal after the Earthquake
Adventure Travel Trade Association, USA

Though there were many teams in the fray, Adventure Travel Trade Association was the most deserving one.

PATA Gold Award 2016
Marketing Media – Public Relations Campaign
Papua New Guinea’s Past, Present, Future Photo Exhibit Event
Tourism Papua New Guinea, USA

Though there were many teams in the fray, Tourism Papua New Guinea was the most deserving one.

PATA Gold Award 2016
Marketing Media – E-Newsletter
Kerala Tourism E-Newsletter
Kerala Tourism, India

Though there were many teams in the fray, Kerala Tourism was the most deserving one.

PATA Gold Award 2016
Marketing Media – Travel Advertisement Broadcast Media
Visit Kerala
Kerala Tourism, India

Though there were many teams in the fray, Kerala Tourism was the most deserving one.

PATA Gold Award 2016
Marketing Media – Travel Advertisement Print Media
2016 Calendar: K-Food
Korea Tourism Organization, Korea (ROK)

Though there were many teams in the fray, Korea Tourism Organization was the most deserving one.

PATA Gold Award 2016
Marketing Media – Travel Poster
Landmark of Malaysia
Tourism Malaysia

Though there were many teams in the fray, Tourism Malaysia was the most deserving one.

PATA Gold Award 2016
Marketing Media – Web site
Mekong Tourism.org Digital Platform
Mekong Tourism Coordinating Office (MTCO), Thailand

Though there were many teams in the fray, Mekong Tourism Coordinating Office was the most deserving one.

PATA Gold Award 2016
Marketing Media – Social Media
Discover Hong Kong Facebook Fan Page
Hong Kong Tourism Board

Though there were many teams in the fray, Hong Kong Tourism Board was the most deserving one.

PATA Gold Awards 2016

PATA Gold Award 2016
Travel Journalism – Destination Article
Da Nang Breathing Fire by Roderick Eime
Vacation & Travel, October/November 2015, Australia

Though there were many teams in the fray, Vacation & Travel was the most deserving one.

PATA Gold Award 2016
Travel Journalism – Industry Business Article
The New Glamorous, TTG Asia Luxury December 2015
by Mimi Hudoyo and Raini Hamdi
TTG Asia Media PTE LTD, Singapore

Though there were many teams in the fray, TTG Asia Media PTE LTD was the most deserving one.

PATA Gold Award 2016
Travel Journalism – Travel Guide Book
Thailand from the Air
Tourism Authority of Thailand

Though there were many teams in the fray, Tourism Authority of Thailand was the most deserving one.

PATA Gold Award 2016
Travel Journalism – Travel Photograph
Journey of the Wanderer by Handi Lakonso
Colours, Inflight magazine of Garuda Indonesia, April 2015
Agency Fish, Indonesia

Though there were many teams in the fray, Agency Fish was the most deserving one.

Honourable Mention
PATA Gold Award 2016 – Marketing
The RoadTrip: Asia 2015
Contiki Holidays, United Kingdom

Though there were many teams in the fray, Contiki Holidays was the most deserving one.

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