Ram Chandra Krishan Chandra (RCKC) Karol Bagh, New Delhi becomes the first franchise to market Narmadeshwari Sarees. It was the unveiling of the brand at India Habitat Center. There is something special and unique about these sarees. The saree by this brand, in fact, is not only a piece of cloth or fabric. It is, rather a symbol of selfless, fearless, and egoless Hindutva Abhiyan Sadhana. It is, as a matter of fact, a sadhana in itself. A symbol of discipline and dedication. I would say it is a noble way of empowerment. Because these sarees are created by tribal communities of India. These are nomadic and de-notified tribes of India that belong to the socially and economically deprived sections of our country. I could see a different kind of calmness and happiness on the faces of Amit and Sumit Rastogi, the directors of RCKC.
A session on Navcharan Gayatri Sadhana was quite enlightening. It was like binding everyone to become a part of this noble mission. After that, there were presentations and discourses on Holistic Empowerment and social Transformation of tribals, nomadic and de-notified tribes of India through the spiritual Tatva of Narmadeshwari. It is the manifestation of ultimate confidence. The brand is a mark of fearless, egoless, and selfless devotion to spiritual humanitarianism. If was, in fact, not merely an unveiling of a normal saree brand. RCKC becomes the first franchise to market these sarees. Anyone, in fact, who buys these sarees becomes a direct contributor to the development of the tribes developing these sarees. These are pure silk and cotton sarees. The mission is to go beyond just fabric and apparel. There would be more products from the mission. Let us all become a part of this mission.
Narmadeshwari is a Symbol of Empowerment
Legendaries like Bajrang Lal Gupt, RSS Sang-Chalak of North India was there to grace the occasion coming straight from Chandigarh. In his powerful address to the audience, he drew out similarities between Narmadeshwari and the river Narmada. In fact, Narmada is the only river in India that never dries in drought conditions. Neither does it flood in times of rain. It symbolizes a perfect balance of power, discipline, and dedication with no fear, ego, or selfish motives. That is what the Hindutva Abhyan Sadhana also symbolizes. Both denote an eternal power and are a constant source of empowerment. Moreover, most of the tribes that are part of this mission inhabit near Narmada river. Dr. Suvarna Rawal, Chairperson of Bhatke Vimukta Vikas Pratishthan (BVVP) was there from Mumbai. She works for the upliftment of nomadic and the denotified tribes and gypsy communities of India.
The ultimate goal of Narmadeshwari is to empower these tribal communities belonging to extremely backward areas in the interiors of our country. As a matter of fact, these communities are chronic victims of poverty, malnutrition, lack of opportunities, and backwardness. The aim of Narmadeshwari is to make their products available across the country and provide them an opportunity make their living gracefully. There are a number of creative directors, designers, trainers, and professionals to guide and facilitate them in this direction. It will be a unique combination of ancient skills, knowledge, and wisdom with modern-day professionalism. It is, in fact, all bout the holistic empowerment and upliftment of these backward communities. Moreover, it is an effort to inculcate entrepreneurial skills in them.